When not on an airplane, Jill can be found in her kitchen cooking for her family and friends or at the ballpark cheering on the Chicago White Sox. She has been seen employing these skills at home questioning her children as well as in focus group facilities. She is a trained facilitator, known for her innovative interviewing techniques. In addition to her agency experience, Jill started her own strategic consultancy business to advise a wide range of clients.Īt her core Jill is a strategic planner, known for uncovering consumers’ deepest feelings about a product and translating those insights into successful marketing campaigns. Throughout her time at Leo Burnett, she managed domestic and global accounts for well-known brands like McDonald’s, Heinz, Toys R Us, Pillsbury, Miller Beer, Pepsi and United Airlines. Jill spent much of her career honing her advertising and marketing skills in Chicago at Leo Burnett, where she rose through the ranks from Assistant Account Executive to Senior Vice President. Her campaigns garnered many industry awards and grew sales across multiple geographies. During her time at Mondelez she developed campaigns for such iconic brands as Oreo, Cadbury Chocolate, Halls, Chips Ahoy, Belvita Breakfast Biscuits and others. Prior to joining Hershey Jill held the position of VP Global Brand Equity for Modelez International. Jill Baskin Chief Marketing Officer, The Hershey Company, oversees Consumer Insights, Campaign Development, Design, Media, Digital and Social Marketing for some of the sweetest brands on earth. She is the president of the American Society of News Editors and is a member of the Pulitzer Prize Board, Columbia University. Barnes has a master’s degree in business administration from the Kenan-Flagler Business School, University of North Carolina and a bachelor’s degree from the University of Virginia. She began her career as a general assignment and statehouse reporter and has worked at an array of other newspapers from Massachusetts to North Carolina. Previously, she served as executive editor at the Minneapolis Star Tribune Media Company from 2007 to 2013, leading the newsroom to a Pulitzer Prize in local reporting, as well as other national awards. She developed the Houston Chronicle into a metro paper known for national caliber journalism with deep local roots. She joined NPR in November 2018, after serving as executive editor for Hearst Texas Newspapers and the Houston Chronicle. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling.īarnes has spent nearly 30 years leading high-performing teams in delivering award-winning journalism to the public. If you have any questions, please email Īs NPR’s senior vice president for news and editorial director, Nancy Barnes oversees NPR’s journalism and journalists around the world and across platforms. The 2020 NewFronts have been designed to reflect this dynamic and includes original video and audio content, along with the new creators and the key measurement, technology and data partners that now make up the modern content marketplace.Īccess to the IAB Podcast Upfront 2021 Marketplace is now closed. The 2020 NewFronts have been designed to reflect this dynamic and includes original video and audio content, along with the new creators and the key measurement, technology and data partners that.

We’re seeing huge growth in new formats, new classes of creators and new technologies and measurement strategies.

Though historically focused exclusively on video content, the marketplace is changing.

This event is by invitation only (for buy-side attendees). The 2020 NewFronts will be live-streamed.

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